Framer has evolved from a prototyping tool into a complete design-to-website platform, enabling designers to publish live sites without code.
Strengths
- Design-to-live-website in one tool
- AI-powered Wireframer and layout generation
- On-Page Editing 2.0 (January 2026)
- Built-in hosting, CMS, analytics
- Strong template marketplace
- Excellent motion/animation tools
- Great for marketing sites
Weaknesses
- Website builder focus (less for app UI)
- Pricing complexity
- Limited for complex dev projects
- CMS limitations on lower tiers
- Not ideal for design system work
Latest Updates
Framer adds custom A/B test distribution and extended analytics
Framer shipped a batch of analytics improvements: custom distribution for A/B tests (useful for rolling out to a smaller audience first), folder organisation in the sidebar, filtering by tracking IDs, CMS page A/B testing, and extended history on Pro plans.
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